Which? customer score
Ofcom complaints
1 per 100,000 customers (average 2)
Network it uses
Own network (Vodafone), plus Three sites via network sharing (MOCN on 10,000 masts by April 2026)
Owned by
VodafoneThree, wholly owned by Vodafone Group plc since July 2026 (CK Hutchison's 49% bought out)
Customer service
Phone (191 from Vodafone, 0333 304 0191), My Vodafone app messaging with TOBi (24/7) and human agents ('Just Ask Once'), Vodafone Community forum and stores
EU roaming
Paid for customers who joined after 11 August 2021: about £2.75 a day in Europe (Zone B), or 8-day pass £16 and 15-day pass £21, 25GB fair use; some higher plans include roaming in up to 84 destinations
Contracts
SIM-only 30 days, 12 or 24 months; phone contracts; pay as you go
Credit check
Yes for any new pay monthly plan or device; none for pay as you go
Price rises
Fixed £2.50 each April (£1.50 on 12-month 4G plans)
Features
5G: Yes · eSIM: Yes · Wi-Fi calling: Yes · Data rollover: Yes
Perks
Every Vodafone plan we track
Sorted by what you pay over 12 months.
| Network | Data | Contract | Monthly | 12 months | |
|---|---|---|---|---|---|
| VodafoneRuns on Vodafone · 4G only; +£1.50 each April from 2027; EU up to 16GB | 16GB | 12 months | £7 | £84.00 | Go to Vodafone Provider link |
| VodafoneRuns on Vodafone · 4G only; +£1.50 each April from 2027; EU up to 25GB | 50GB | 12 months | £8 | £96.00 | Go to Vodafone Provider link |
| VodafoneRuns on Vodafone · 4G only; +£1.50 each April from 2027; EU up to 25GB | 70GB | 12 months | £9 | £108.00 | Go to Vodafone Provider link |
| VodafoneRuns on Vodafone · 4G only; +£1.50 each April from 2027; EU up to 25GB | 100GB | 12 months | £12 | £144.00 | Go to Vodafone Provider link |
| VodafoneRuns on Vodafone · +£2.50 each April; EU up to 25GB; £100 bill credit | Unlimited | 24 months | £26 | £312.00 | Go to Vodafone Provider link |
| VodafoneRuns on Vodafone · +£2.50 each April; EU up to 25GB; £100 bill credit; higher tier | Unlimited | 24 months | £30.50 | £366.00 | Go to Vodafone Provider link |
| VodafoneRuns on Vodafone · +£2.50 each April; EU up to 25GB; £100 bill credit; higher tier | Unlimited | 24 months | £31 | £372.00 | Go to Vodafone Provider link |
| VodafoneRuns on Vodafone · +£2.50 each April; EU up to 25GB; top tier | Unlimited | 24 months | £59.50 | £714.00 | Go to Vodafone Provider link |
Good
- Very low Ofcom complaint rate (1 per 100,000)
- Combined Vodafone and Three network as sharing rolls out
- Phone, app and store support
Not so good
- EU roaming costs extra for newer customers
- Fixed price rises every April in contract
- No data rollover on pay monthly
RootMetrics H1 2026: 3rd of 4 (RootScore 88.4)
Other networks on Vodafone
Same masts, so the same coverage. Worth comparing prices.
Sources: en.wikipedia.org, mobileeurope.co.uk, vodafone.co.uk, vodafone.co.uk.